Marketing
Retail management is more than just managing a store. It includes a wide range of responsibilities that are crucial for the smooth operation and success of a retail business. Read on to get a detailed explanation. In the world of business, retail management refers to the process of overseeing and controlling all the activities involved in running a retail store or chain. It involves managing various aspects such as inventory, sales, customer service, marketing, and staff to create an enjoyable shopping experience for customers while maximizing profits for the business.
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Dr.S.Vinayasree, Assistant Professor of Commerce, G.Venkataswamy Naidu College, Kovilpatti.
